The brief: design a brand which reflects morality and includes volunteering and create all of the branding for it. The outcome: Experiences+ is a non-profit charity which collaborates with a different brand each year so they are able to give disadvantaged people experiences to inspire and enrich their lives.
In 2022 Experiences+ collaborates with Salomon the hiking brand to give disadvantaged teens from London who have never escaped the city a chance to experience nature in a three day long hike across the Peak District.
I designed the visual toolkit for the brand then applied that to three touchpoints reaching the three audiences personas the brand is required to hit; the teenagers going on the hike, the parents of the teens and the keen hikers wanting to volunteer for the trip.
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Watch the presentation above going through the brands aim, personas, visual language and touchpoints. I wanted the visual language to totally reflects the brands values and themes; adventure, nature and playfulness. Click on any images below to view full screen!
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